Build quality, inbound links

This might sound obvious, but by continuously building links into your site your rank in Google will be infinitely improved. However, be very aware of using black hat link building as this is a sure fire way to get your website black listed so, to make your links as successful as possible, your link creation should look natural to create the appearance that you earned these links.

Try and make the links that come into your site look natural and in Bath Marketing Consultancy's opinion, avoid reciprocal links (a situation where you link to a site that also links to you) as that looks unnatural to Google and these links tend to cancel each other out.


Strong links really help SEO.

When discussing link building into your site, there is also the practice of asking for links. It is a common (but not attractive) SEO practice and is necessary to some degree. What you do is identify and then email a few hundred respectable and highly reputable sites in your niche and politely ask if they would link to you. Depending on the quality of your site you are likely to have a c5% success rate. This rate will be significantly lower if you have a new, recently launched, or a somewhat non-professional looking site.

However, if the sites you email are reputable, the very few links you will get will go a very long way in helping you grow trust in the eyes of search engines. Often, a few great links is better than thousands of low-quality links and if the quality of your site and product is high people will take notice and be more willing to link to you.