Bath Marketing Consultancy has been asked a number of questions recently about the word "brand." These questions usually relate to whether a logo is a brand or whether a brand is more than that and if so, what?
Therefore, below is my take on what makes up a brand and, if you invest time, money and resources into your brand, you are very likely to reap the rewards
A brand will be made up of a collection of different perceptions that will have been built up after exposure to every aspect of your business. This can be a myriad of different things:
Product design and experience
Packaging
Sales experience - your sales people or distributors
Service experience - during the sale and after
Advertising messages and straplines
The way you look and sound - imagery, colour, fonts, personality and tone
Your website, blogs or mentions on social networking sites
The price, and how you discount
Your reputation
The shop, office or factory experience
Uniform, badges, vans and trucks
Your people
The logo
Your name
Bath Marketing is an expert at developing, building and then marketing brands so please let us know if you need any help.
