About Bath Marketing Consultancy
- Paul Tagent
Bath Marketing Consultancy is a full service marketing company that is unlike a lot of other marketing businesses. Why? Because it was set up with one objective - to work with small to medium sized organisations that don’t have an internal marketing function, but really need help with how their business, products and/or services are marketed.
Thursday, 22 December 2011
Wednesday, 21 December 2011
What a year - thanks to all
Well, that is pretty much it for this year for Bath Marketing Consultancy. Work is far from over for us, but I hope that the posts I have written in 2011 have helped you with the way you not only look at marketing, but the tactics and initiatives you employed this year.
With regards to my business, 2011 has been a phenomenal year and below is a list of the new clients we have had the privilege to work with.
What we find encouraging is not only the number of new clients we have worked with, but the variety of industries and variety of marketing initiatives we have employed. The other element worth noting is that 90% of the businesses listed above are "local" to Bath Marketing Consultancy meaning we have not deviated from our initial offering when we opened in 2009 of providing a full service, pay as you go marketing service primarily to the local business community.
With regards to my business, 2011 has been a phenomenal year and below is a list of the new clients we have had the privilege to work with.
- A2B Rylands Removals (Dorset)
- Bath Teeth Whitening (Bath)
- PRPi Training (London, Hong Kong, New York)
- Perudo (Mells)
- Counter Tops (Bath)
- Minerva Report (Bath)
- Northgate Training (Bath)
- Crallans Solicitors (Bath/Bristol)
- Moore Scarrott (Taunton)
- 1st Recruitment (Jersey, Guernsey, Sydney)
- Restore Bath (Bath)
- Amesbury Physiotherapy (Wiltshire)
- 3D Media (Wiltshire)
- Mango Ink (Bristol)
- Heads Up (Bristol)
- Arks and Sparks (Bath)
- BMH Solicitors (Bristol)
- Ilton Estates(Taunton)
- Nynehead Developments (Somerset)
- Impronta Coaching (London)
- Castlemead Insurance (Bristol)
- Scott Bates & Coles (Devon)
- Stephen Graver Kitchens (Wiltshire)
- Red Back Design (Bath)
- OnTarget Writing (Somerset)
- Harmony Audio (Somerset)
- Grass Root Gifts (Bristol)
- Masterco Compact Tractors (Bridgwater)
- ICC Salcombe (Salcombe)
- Egremont Trust (Devon)
 |
| Growth |
For 2012 we already have a number of projects scheduled to go live in January + we will know the decisions of 2 tender proposals so I don't see Bath Marketing's foot coming off the pedal anytime soon!
Anyway, here is wishing you a great Christmas and New Year.............. and let me know if you would like a professional company to take a look at the marketing for your business!
Tuesday, 13 December 2011
Get your marketing ready for 2012
The countdown to the end of 2011 has picked up speed and Bath Marketing Consultancy feels that there has never been a better time to put together your marketing plan for 2012 than now.
So......what did you learn from 2011? Where did your new business come from? What was the most successful marketing initiative you ran? All of these are very valid questions that will need answering before the marketing planning can take place.
In 2011 I have written over 40 marketing related articles designed to help the small to medium business with areas of marketing they might not be 100% comfortable with, but there have been a number of key messages from my Blog posts that I believe will make the difference to your business. One of the key messages that I hope you will have "got" is that marketing is not a quick fix solution or a singular event implemented in quiet times. Marketing is a process and one that every business must employ in order to grow. I have always maintained that testing initiatives should play an important part in your marketing strategy and that running 5 or 6 separate initiatives continually is the sure fast way to achieve your objectives.
What I have found that works for me? What marketing tools of the trade have helped me grow my business in 2011? Well, not to just jump on the bandwagon, but effective SEO and appearing in Google for the core services I offer has been invaluable in generating enquiries. These enquiries that have come via my website have been "warm" in that they have found me as a result of actively searching for what I do i.e. marketing consultancy, looked at my website in detail and then got in touch with me. More often than not I have ended up working with these people or, at the very least been able to help them as part of a free initial meeting. I have also found that being active in social media has helped me grow my network and open doors. Not only that, but I would like to think that the Bath Marketing Consultancy brand is stronger and more established as a result. Advertising in the "Life" magazines has also generated a response as has meeting people socially and referrals from existing clients.
What I hope you can see is that there is no one sure way to successful marketing. More that a continual, dedicated approach using a number of initiatives is what works for me.
If you are a local company in Somerset and want to come to my offices in Frome for a free initial chat, please get in touch with me.
So......what did you learn from 2011? Where did your new business come from? What was the most successful marketing initiative you ran? All of these are very valid questions that will need answering before the marketing planning can take place.
In 2011 I have written over 40 marketing related articles designed to help the small to medium business with areas of marketing they might not be 100% comfortable with, but there have been a number of key messages from my Blog posts that I believe will make the difference to your business. One of the key messages that I hope you will have "got" is that marketing is not a quick fix solution or a singular event implemented in quiet times. Marketing is a process and one that every business must employ in order to grow. I have always maintained that testing initiatives should play an important part in your marketing strategy and that running 5 or 6 separate initiatives continually is the sure fast way to achieve your objectives.
What I hope you can see is that there is no one sure way to successful marketing. More that a continual, dedicated approach using a number of initiatives is what works for me.
If you are a local company in Somerset and want to come to my offices in Frome for a free initial chat, please get in touch with me.
Thursday, 8 December 2011
Leaky bucket?!
Sometimes a business can be represented by a leaky bucket where there is water going in (new business) as well as water going out through the hole (clients leaving). Your objective is to keep the bucket full of water and to make it overflow if possible. However, every business has a hole in their bucket and it virtually impossible to plug the hole. (The hole doesnt represent unhappy clients by the way!).
There is a multitude of reasons why today's live client can become tomorrow's lapsed client - the economy, budget cuts, personnel changes, relocation etc etc but do your best to ensure that the leak is as small as possible, maybe by using contracts or client maintenance programmes.
Anyway, I digress. The danger is to see this whole bucket, water and leak scenario as a short term situation. If you truly believe in winning new business then sometimes the best way to proceed is to assume that every client is vulnerable and that new business is a constant need.
Also, no matter how busy you are at the moment, you must sell for tomorrow and this is where I feel marketing plays a vital role. I have experienced a great deal of prospects coming to me as a knee-jerk reaction to hitting quiet times in their businesses looking for a quick fix with a tiny budget. (this is not meant to offend anyone, but merely point out that distressed purchases come with unrealistic expectations and that planning in advance can make all the difference). If you wait until you are less busy with time available for marketing, there is a good chance you will be too late.
In business, it is not unrealistic to assume that you will lose up to 20% of your billings per year and therefore have to bring in a minimum of 20% per year to stay still. In addition, year on year 10% of your clients will vanish from your list and 40% will spend less.
I have written a number of articles over the last 2 years about winning new business which will help you achieve your goals, but ultimately my suggestion is to plan ahead, be realistic, be proactive and, if need be, to engage the help of a marketing professional.
There is a multitude of reasons why today's live client can become tomorrow's lapsed client - the economy, budget cuts, personnel changes, relocation etc etc but do your best to ensure that the leak is as small as possible, maybe by using contracts or client maintenance programmes.
Also, no matter how busy you are at the moment, you must sell for tomorrow and this is where I feel marketing plays a vital role. I have experienced a great deal of prospects coming to me as a knee-jerk reaction to hitting quiet times in their businesses looking for a quick fix with a tiny budget. (this is not meant to offend anyone, but merely point out that distressed purchases come with unrealistic expectations and that planning in advance can make all the difference). If you wait until you are less busy with time available for marketing, there is a good chance you will be too late.
In business, it is not unrealistic to assume that you will lose up to 20% of your billings per year and therefore have to bring in a minimum of 20% per year to stay still. In addition, year on year 10% of your clients will vanish from your list and 40% will spend less.
I have written a number of articles over the last 2 years about winning new business which will help you achieve your goals, but ultimately my suggestion is to plan ahead, be realistic, be proactive and, if need be, to engage the help of a marketing professional.
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